A donor may wish to support an orphan, treatment, or a family. The intended purpose should be clear before any contribution is assigned.
Designated giving starts with a defined group, case, or purpose. A matching campaign may be identified or a new one assessed, with its goal and reporting plan explained.
A designated gift should not silently be redirected. If the original purpose cannot be fulfilled, the options should be explained before a different decision is made.
This is an explanation of our approach, not a report on a completed campaign.
✳ Your next step