A story matters, but donors also need to understand the need, the goal, and how delivery will be followed.
A campaign begins by listening to the applicant, defining the actual need, and reviewing relevant evidence while respecting privacy and consent.
Before publication, the target, use of funds, and treatment of shortfalls or excess should be clear. The story should be accurate and humane, without exaggerated claims.
The work continues after fundraising: updates, dates, figures, and consented imagery can document delivery, with further information available subject to beneficiary privacy.
This is an explanation of our approach, not a report on a completed campaign.
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